The Basics in Link-building

One of the most major factors that affect the process of search engine optimization or SEO is link-building. Building links is synonymous to sharing contents to different platforms or websites all over the web. The more shares a content has, the more links have been made related to it. These links serve as signals to the search engine regarding content popularity. As a result, the content appears on the first few pages of the search engine results when searches with keywords related to it are done.

SEO service providersSEO service providers should make sure that spam is not present in the links. Recurring spam reports can result to the site being banned from the search results even if related terms are typed by the Internet user. Search engines have a mechanism of measuring the reliability of the content through the presence or absence of spam. This is called trust ranking. The websites with the highest trust ranks include websites of government agencies, universities and non-profit organizations. Content linked to these sites are considered reliable.

Although the process of link-building seems simple, Internet codes are really quite complex. There is the matter of popularity of the sites that contents are being linked to. Having a link with globally-popular websites means more can view the content. This is a positive factor for companies that want their brand to be visible to more potential clients. However, linking content to globally popular sites may also mean a little more payment for the space on the page. This, to most companies, is worth the investment because being visible is the ultimate goal of SEO and link-building.

One way that search engines give a higher rank to contents is when they are linked to local or topic specific websites. It means that the content has a similar topic with that of the homepage that it is posted in. For example, an online shopping advertisement linked to a fashion blog is better than being linked to a government website. The audience viewing the site can relate to the ad and the search engines will not label the link as spam because of its irrelevance. This means linking almost anywhere in the web is also not good. For the quality of link is also being monitored.

Link-buildingIn relation to content relevance between the homepage and the linked page, the anchor text is also used by search engines as basis for ranking. The more related the content’s keywords are to the content of the homepage, the higher its popularity rank becomes. Linking without any similarity in content signals spam. And this is negative to both the link and the main page because being linked to a spam also makes the main page as a potential spam. Both may be banned by the search engines if proven to be spam.

Links also have some sort of expiration date. This is why link-building should be performed regularly. Old links may be covered up by newer contents so they should be refreshed. Being refreshed also signals the search engines that the link is relevant to many because it is repeatedly viewed, shared or followed.

Lastly, the dramatic rise of social media networks also affects link-building. Many people nowadays share contents which they find worth-sharing to their networks. This is one technique that advertising companies use, which is the use of social media to disseminate information about their products and services. Although sharing in these platforms is free, the shares are also significant because they reach a wide audience. It is not yet clear how the popularity of content shared in social media is scored by search engines but indeed, these shares still improve the ranks of linked contents.

4 Common Traits of High Powered SEO Firms You Should Look For

Looking for a quality SEO firm is a complicated endeavor online. You could spend hours on end sifting through the search results, sponsored links, and so much more. It’s a complicated endeavor that you will not be able to manage without a little bit of help. There are some common traits that you will find shared throughout the industry. The best companies in the world are doing certain things to make sure that they stand out to consumers that are looking at attracting a lot more business online. You may find yourself dealing with a complicated task of hiring one of the many firms online right now, but don’t panic. The following traits will help you narrow down your search and get only one of the top firms to do the work you need to get moving forward with optimization and internet marketing alike.

4 Traits to Look For When Hiring

Proof of Results

seoWhether you need lead generation, traffic, or subscribers to your page, you will find that some companies can deliver and some can’t. If you want to ensure that they are going to help you, ask for a proven track record of success. If they are a startup, you may be wary as to whether or not they are going to be able to deliver on the promise of high rankings. Always look for a portfolio, client list, or any guarantee that they can get the job done to ensure you have peace of mind. Without a little peace, you could end up frantically trying to figure out whether or not you’re going to get any semblance of ROI.

Awards and Recognition

For those that are looking past just hiring any old company, you’ll want to look for awards and recognitions. The top SEO firms in the country have been recognized for their success in marketing. They will have awards, authorization, and recognitions from several places. For instance, you may find a company that has been authorized as a reseller for such ad services as Google and Bing. You may also see that certain companies are award winners in their field, and they proudly talk about that. If the company you’re chasing doesn’t have any sort of credentials, then you’re going to miss out.

Knowledgeable Staff

One of the most important aspects of any firm you contact is in regards to their staff. If the company you’re courting doesn’t know what they are talking about, you will definitely know it within the first few minutes of talking to them. Often times a company will have a “sales” team, and they will be smooth talkers. Ask some serious questions, and try to shake things up. Do not just let them run over you with their sales pitch or information that sounds sketchy at best. Ask questions and pay attention to how they deliver the answers. If they aren’t knowledgeable, walk away.

Customer Service

When you have a question, problem, or you’re not sure whether or not any SEO firm you’ve used in the past were doing things correctly, can you call someone? When you call their offices, does someone actually pick up? Think about this before you spend money on any firm, because you may never know what questions and problems may arise as you are working towards dominating your niche and industry. If you find yourself without an answered phone call or constantly getting voicemail, then don’t use them for the long term. Good customer service is paramount when dealing with any sort of Technology Company, remember that. In the end, it’s important to look at the aforementioned traits to help narrow down your search for internet marketing services. Whether you strictly want SEO or you want something more complex, take your time and find the right fit for your business.

www.seoexplode.com Services and other Professional SEO Services in 2015: Are there any Difference Five Years Ago?

Are the professional SEO services being offered today, year 2015, different from the services of any SEO company like www.seoexplode.com five years ago? To be blunt, the search engine optimization services today focus more on giving the net surfers the quality content they deserve.

The Important Task of SEO Providers in 2015

Five years ago, most SEO companies did not care much about their clients being penalized.  Today, more than 90% of SEO providers aim to keep their clients away from paying a penalty.

SEOThe penalties sprung from the past work of webmasters that were against the stated guidelines of Google.  Google imposed several penalties, and all can leave a negative impact on a particular site’s rankings.  SEOExplode SEO service knows this for a fact, and they try their best to keep their clients from being penalized.

If the Google Bot or a reviewer finds out that the website is operating outside the current algorithms set by Google, then that website will likely pay a penalty.

Google Penguin penalizes the websites that are using spam or unnatural linking in an attempt to artificially lift the ranking of a particular website, and give it a good spot using unfair methods.  Google Panda targets websites that use the keywords excessively in their titles and web content with ill intentions to manipulate the ranking methodology of Google.

As a site owner, take time to learn a bit more about the different algorithms.  It would be easier for you to understand if your SEO agency tells you that there are things that must be changed in your site’s current set up.  Know that a particular algorithm changes or updates from time to time, and your site must be able to comply with the said updates to avoid being penalized.  It is easy to declare that SEOExplode has the best SEO services because they care enough to do everything in their power to get their client’s site out of trouble.

The Usual Problems that most Sites Encounter

The different algorithms were created to give internet users quality sites that they can depend on every time they need to search for answers to their questions.  Unfortunately, not all sites are helpful or reliable enough to provide the needed answers.  There are also sites that are only after your hard-earned money.

Yes, it is a battle of rankings but the site owners should be responsible enough to provide quality sites while racing their way to the top.  Sadly, most sites commit optimization errors that need to be detected and fixed right away.  Some of these errors are keyword stuffing, negative SEO, and unnatural linking.

Keyword Stuffing

Keyword stuffing is something that most SEO companies from long ago deliberately commit in order to gain fast ranking for their client’s site.  Today, although most SEO providers aim to keep their clients from being penalized, keyword stuffing still happens but unintentionally (mostly, not all).  It usually happens due to the recent update that the site owner or SEO provider failed to follow.

A certain group conducted an experiment regarding the keyword density of a site’s page. They reduced it to 1.48%, which initially has 3%.  They added an extra 200 words to bring down the percentage of the keyword density.  They provided additional information with the words they have added – it made the page more educational and engaging.

The page remained untouched at rank 15, and one week after the keyword density was reduced by adding valuable information the page move up to rank 7.  All they did is provide more words with substantial information to lower the keyword density.  Such task can be accomplished well by SEOExplode SEO service.

Negative SEO

Negative SEO is a name used to illustrate a third party attack on a particular website in an attempt to force Google to penalize the said site.  This is a tactic (which began after the Penguin update of May, 2012) of competing business owners to kick their competitors out of the race.

A penalty can leave devastating impact on the affected site.  After the May, 2012 Penguin update, all business website owners became aware that Google would penalize a site using spammed links or anchor text containing manipulative links.  Some business owners and their respective SEO agency found an opportunity to gain something from what can be considered a wicked deed – the negative SEO was born.

Business owners need to be diligent and alert in keeping an eye on their backlinks to ensure that their competitors won’t even think of commissioning someone to do a negative SEO.  Nullifying the negative SEO is also one of the services being offered by SEO Explode best SEO services.

Unnatural Linking

Google has convinced SEO providers and webmasters to put an end to appalling SEO practices from eight years ago which includes unnatural linking.  On October 16, 2012, Google introduced the Disavow tool that allows the webmasters to remove the manipulative links they had by submitting a report to Google.  The tool was created as answer to the distress call of honest and reliable websites regarding negative SEO.

The services that the www.seoexplode.com or other SEO providers should render remain the same, give or take a few.  The real good news is that most SEO providers try their best to give the clients the best SEO experience and let them enjoy penalty-free sites.

Author Bio:
SEOExplode is not only capable of ranking your website but also they can create a SEO and user friendly site, host it, optimize it, market it and maintain it for you. For more details please visit http://www.seoexplode.com

An Argument For Utilizing Pay Methods and SEO For Marketing

indxiThere are some people that swear by the pay per click solutions abounding today. They will even go as far to say as it can trump seo in many ways. The truth of the matter is actually a bit more nuanced than one sided. On the other side of the scale, search engine optimization professionals swear by the fact that you can move forward with the engagement of elements that can push marketing in the long term. They don’t always adhere to the standards of ppc, and they don’t need to. Then there are those that see the opportunity to use both sides of the coin and that’s where things get interesting. When you utilize both elements for maximum market share, you will gain an increased perception and knowledge that is not going to leave you without establishing hope for the future. In fact, optimization can pay off dividends months upon months after you’ve stopped implementing these pieces overall. This may sound insane, or it may sound too good to be true, but you’ll be surprised with the results overall.

The Myth of Conversion Rates

buildingThe promise and allure of ppc marketing is one that definitely gets exaggerated. The process of implementing these elements correctly often times denotes treading through waters that will not convert. Sure, you could get a ton of traffic, and in some instances you could get six figure traffic numbers. That’s definitely a great boost to the ego, but what about conversion rates? You could spend thousands and receive nothing in the form of a conversion. That means that you will need to add a secondary solution to your advertising solutions.

That’s where seo comes into play. Think about the page that you’re sending traffic towards. If the page doesn’t have a push towards search engine optimization, you will not be able to make the right impact. The right impact will require you to have the keywords for ppc isolated, and the right budget. Aside from that, you will need to ensure that the content on every page has a certain unique quality to it all. Without that, you are going to be sending people to a site that they will not engage with. The myth that aligns the paid solution is that you can engage conversions of a higher level without working on search engine optimization, which is not true at all. You need both elements working together in order to reach maximum market share, plain and simple.

There is No “One” Solution Overall

planEven now, people assume that you can do one of the things that are prescribed through internet marketing and succeed. But that’s not true, you need to work on several elements and have them all working at their best to move forward. When you get advertising that you pay for, and mix that with seo, you will need to also utilize other content solutions. For instance, you need to have images on your page, videos, audio, and a lot more engagement for the end user.

If you do not think about the end user, you will not gain market share, plain and simple. You need to not only implement the right code structure, you need to pay for advertising and make sure that your pages placate the penalties that are coming as a result of anything you’ve done as a shortcut in the past. Proper protocol for engaging an audience today requires a lot of different things, and not just the aforementioned two solutions.

If you remember nothing else, then remember that you need to have several solutions moving forward when it comes generating traffic. Without proper traffic generation, you will end up losing out in the long term, guaranteed.