Author Archives: Lucio Fike

Bad Web Design Runs Rampant Online – Egregious Errors Made

When it comes to surfing the internet, you’ll find that there is a huge line of delineation between good web design and terrible design. Even though there is a certain evolution in place that has occurred online with marketing, and search protocol, you will still see sites that are terribly designed get a lot of focus online.webdevelopement If you aren’t careful, you could even be subject to publishing one of these terrible sites and end up seeing major issues manifest as a result. For those that aren’t building on the right collateral, things can become difficult to manage overall, especially when you’re not working with the right tools online. It’s for that reason that you should at least look into hiring a professional option for web design, and start looking regionally if need be. For instance, you could start by looking into web design, and see what is out there. If you’re not convinced that you need a good web designer, then check out some of the bad design decisions that are made all of the time. You’ll find these happen more often than not, and errors are made in terms of marketing, design and more.

Bright Backgrounds With Bright Text

Many web users are surfing sites in the middle of the night, and some of them have dark rooms in which they are doing this. When you have a site that has a bright background it blinds the eyes, but to add insult to injury, you may see bright text come through as well. Sometimes this is a purely design decision that has gone wrong, but in other instances, it’s a matter of coding. If you do not code correctly, and you hire someone that isn’t doing well in regards to cross platform implementation, the browser gets confused. When the browser isn’t able to render the right elements, they will go to a default, which could be brightness turned way up. You’ll end up blinding the end user and they will not want to come back to your page for anything. You don’t want to deal with this error or design choice, so make sure that you are hiring someone that knows what they are doing, and aren’t just out of school and aren’t really sure as to what hexadecimal code is needed.

Giant Images

There’s no reason to put a high resolution image online. If you have a giant image on your site and it hasn’t been optimized for loading, something is very wrong. You should never upload an image that is 300 DPI or that is more than a thousand pixels in width or height. The only reason you may want to go this route is if you’re posting something specifically for download, and you are not allowing this to load within the content. If you find yourself uploading this or you see a site that has an incredible load time, it’s most likely because they are controlling the image size through HTML or other code. Do not control image sizes like this, as it will cause serious detriment to the loading time of your page and it will look silly when it’s finally loaded. There’s nothing wrong with updating sites with images that are 72 DPI and set up for fast loading, and thumbnails or smaller sizes that can be loaded after the fact. Giant images are rarely good for design, and yet many sites continue to use them.

Hidden Navigation or Confusing Menus

A website should have a clear hierarchy, and when you’re looking into New York web design, you should find companies that are going to help you build that. You will not find many “good” companies using hidden navigation bars or confusing elements that are going to cause you a great deal of stress. In fact, you’re going to end up dealing with a variety of issues that are going to be isolated to confusing the end user. You don’t want to confuse the end user because they will not end up going with your site, or following through the call to action. You want to have clarity here, and no matter how “artsy” it looks to abandon this notion, don’t do it. There’s no professional reason to not have a clear hierarchy and design of menus. If you confuse the end user, good luck.

Splash Pages For No Reason

Splash pages can be used for promotional consideration, but today, you are going to find less and less of them. Most sites that have an index page will not force you to go through an index page to get to a blog or interior page. It’s important that you do not have your main URL have a splash page unless you have an adult site that needs it. It’s imperative that you get away from this, including flash loaders and other animation that is forced upon the end user. Instead, funnel people into your site and allow them to decide how they interact with it.

The above errors in judgment are going to give your website a serious pull downward. You don’t want to have these in place, and instead, focus on professional elements that are tried in true in terms of “good” design.

The Basics in Link-building

One of the most major factors that affect the process of search engine optimization or SEO is link-building. Building links is synonymous to sharing contents to different platforms or websites all over the web. The more shares a content has, the more links have been made related to it. These links serve as signals to the search engine regarding content popularity. As a result, the content appears on the first few pages of the search engine results when searches with keywords related to it are done.

SEO service providersSEO service providers should make sure that spam is not present in the links. Recurring spam reports can result to the site being banned from the search results even if related terms are typed by the Internet user. Search engines have a mechanism of measuring the reliability of the content through the presence or absence of spam. This is called trust ranking. The websites with the highest trust ranks include websites of government agencies, universities and non-profit organizations. Content linked to these sites are considered reliable.

Although the process of link-building seems simple, Internet codes are really quite complex. There is the matter of popularity of the sites that contents are being linked to. Having a link with globally-popular websites means more can view the content. This is a positive factor for companies that want their brand to be visible to more potential clients. However, linking content to globally popular sites may also mean a little more payment for the space on the page. This, to most companies, is worth the investment because being visible is the ultimate goal of SEO and link-building.

One way that search engines give a higher rank to contents is when they are linked to local or topic specific websites. It means that the content has a similar topic with that of the homepage that it is posted in. For example, an online shopping advertisement linked to a fashion blog is better than being linked to a government website. The audience viewing the site can relate to the ad and the search engines will not label the link as spam because of its irrelevance. This means linking almost anywhere in the web is also not good. For the quality of link is also being monitored.

Link-buildingIn relation to content relevance between the homepage and the linked page, the anchor text is also used by search engines as basis for ranking. The more related the content’s keywords are to the content of the homepage, the higher its popularity rank becomes. Linking without any similarity in content signals spam. And this is negative to both the link and the main page because being linked to a spam also makes the main page as a potential spam. Both may be banned by the search engines if proven to be spam.

Links also have some sort of expiration date. This is why link-building should be performed regularly. Old links may be covered up by newer contents so they should be refreshed. Being refreshed also signals the search engines that the link is relevant to many because it is repeatedly viewed, shared or followed.

Lastly, the dramatic rise of social media networks also affects link-building. Many people nowadays share contents which they find worth-sharing to their networks. This is one technique that advertising companies use, which is the use of social media to disseminate information about their products and services. Although sharing in these platforms is free, the shares are also significant because they reach a wide audience. It is not yet clear how the popularity of content shared in social media is scored by search engines but indeed, these shares still improve the ranks of linked contents.

4 Common Traits of High Powered SEO Firms You Should Look For

Looking for a quality SEO firm is a complicated endeavor online. You could spend hours on end sifting through the search results, sponsored links, and so much more. It’s a complicated endeavor that you will not be able to manage without a little bit of help. There are some common traits that you will find shared throughout the industry. The best companies in the world are doing certain things to make sure that they stand out to consumers that are looking at attracting a lot more business online. You may find yourself dealing with a complicated task of hiring one of the many firms online right now, but don’t panic. The following traits will help you narrow down your search and get only one of the top firms to do the work you need to get moving forward with optimization and internet marketing alike.

4 Traits to Look For When Hiring

Proof of Results

seoWhether you need lead generation, traffic, or subscribers to your page, you will find that some companies can deliver and some can’t. If you want to ensure that they are going to help you, ask for a proven track record of success. If they are a startup, you may be wary as to whether or not they are going to be able to deliver on the promise of high rankings. Always look for a portfolio, client list, or any guarantee that they can get the job done to ensure you have peace of mind. Without a little peace, you could end up frantically trying to figure out whether or not you’re going to get any semblance of ROI.

Awards and Recognition

For those that are looking past just hiring any old company, you’ll want to look for awards and recognitions. The top SEO firms in the country have been recognized for their success in marketing. They will have awards, authorization, and recognitions from several places. For instance, you may find a company that has been authorized as a reseller for such ad services as Google and Bing. You may also see that certain companies are award winners in their field, and they proudly talk about that. If the company you’re chasing doesn’t have any sort of credentials, then you’re going to miss out.

Knowledgeable Staff

One of the most important aspects of any firm you contact is in regards to their staff. If the company you’re courting doesn’t know what they are talking about, you will definitely know it within the first few minutes of talking to them. Often times a company will have a “sales” team, and they will be smooth talkers. Ask some serious questions, and try to shake things up. Do not just let them run over you with their sales pitch or information that sounds sketchy at best. Ask questions and pay attention to how they deliver the answers. If they aren’t knowledgeable, walk away.

Customer Service

When you have a question, problem, or you’re not sure whether or not any SEO firm you’ve used in the past were doing things correctly, can you call someone? When you call their offices, does someone actually pick up? Think about this before you spend money on any firm, because you may never know what questions and problems may arise as you are working towards dominating your niche and industry. If you find yourself without an answered phone call or constantly getting voicemail, then don’t use them for the long term. Good customer service is paramount when dealing with any sort of Technology Company, remember that. In the end, it’s important to look at the aforementioned traits to help narrow down your search for internet marketing services. Whether you strictly want SEO or you want something more complex, take your time and find the right fit for your business.

An Argument For Utilizing Pay Methods and SEO For Marketing

indxiThere are some people that swear by the pay per click solutions abounding today. They will even go as far to say as it can trump seo in many ways. The truth of the matter is actually a bit more nuanced than one sided. On the other side of the scale, search engine optimization professionals swear by the fact that you can move forward with the engagement of elements that can push marketing in the long term. They don’t always adhere to the standards of ppc, and they don’t need to. Then there are those that see the opportunity to use both sides of the coin and that’s where things get interesting. When you utilize both elements for maximum market share, you will gain an increased perception and knowledge that is not going to leave you without establishing hope for the future. In fact, optimization can pay off dividends months upon months after you’ve stopped implementing these pieces overall. This may sound insane, or it may sound too good to be true, but you’ll be surprised with the results overall.

The Myth of Conversion Rates

buildingThe promise and allure of ppc marketing is one that definitely gets exaggerated. The process of implementing these elements correctly often times denotes treading through waters that will not convert. Sure, you could get a ton of traffic, and in some instances you could get six figure traffic numbers. That’s definitely a great boost to the ego, but what about conversion rates? You could spend thousands and receive nothing in the form of a conversion. That means that you will need to add a secondary solution to your advertising solutions.

That’s where seo comes into play. Think about the page that you’re sending traffic towards. If the page doesn’t have a push towards search engine optimization, you will not be able to make the right impact. The right impact will require you to have the keywords for ppc isolated, and the right budget. Aside from that, you will need to ensure that the content on every page has a certain unique quality to it all. Without that, you are going to be sending people to a site that they will not engage with. The myth that aligns the paid solution is that you can engage conversions of a higher level without working on search engine optimization, which is not true at all. You need both elements working together in order to reach maximum market share, plain and simple.

There is No “One” Solution Overall

planEven now, people assume that you can do one of the things that are prescribed through internet marketing and succeed. But that’s not true, you need to work on several elements and have them all working at their best to move forward. When you get advertising that you pay for, and mix that with seo, you will need to also utilize other content solutions. For instance, you need to have images on your page, videos, audio, and a lot more engagement for the end user.

If you do not think about the end user, you will not gain market share, plain and simple. You need to not only implement the right code structure, you need to pay for advertising and make sure that your pages placate the penalties that are coming as a result of anything you’ve done as a shortcut in the past. Proper protocol for engaging an audience today requires a lot of different things, and not just the aforementioned two solutions.

If you remember nothing else, then remember that you need to have several solutions moving forward when it comes generating traffic. Without proper traffic generation, you will end up losing out in the long term, guaranteed.