Tag Archives: Internet marketing

The Basics in Link-building

One of the most major factors that affect the process of search engine optimization or SEO is link-building. Building links is synonymous to sharing contents to different platforms or websites all over the web. The more shares a content has, the more links have been made related to it. These links serve as signals to the search engine regarding content popularity. As a result, the content appears on the first few pages of the search engine results when searches with keywords related to it are done.

SEO service providersSEO service providers should make sure that spam is not present in the links. Recurring spam reports can result to the site being banned from the search results even if related terms are typed by the Internet user. Search engines have a mechanism of measuring the reliability of the content through the presence or absence of spam. This is called trust ranking. The websites with the highest trust ranks include websites of government agencies, universities and non-profit organizations. Content linked to these sites are considered reliable.

Although the process of link-building seems simple, Internet codes are really quite complex. There is the matter of popularity of the sites that contents are being linked to. Having a link with globally-popular websites means more can view the content. This is a positive factor for companies that want their brand to be visible to more potential clients. However, linking content to globally popular sites may also mean a little more payment for the space on the page. This, to most companies, is worth the investment because being visible is the ultimate goal of SEO and link-building.

One way that search engines give a higher rank to contents is when they are linked to local or topic specific websites. It means that the content has a similar topic with that of the homepage that it is posted in. For example, an online shopping advertisement linked to a fashion blog is better than being linked to a government website. The audience viewing the site can relate to the ad and the search engines will not label the link as spam because of its irrelevance. This means linking almost anywhere in the web is also not good. For the quality of link is also being monitored.

Link-buildingIn relation to content relevance between the homepage and the linked page, the anchor text is also used by search engines as basis for ranking. The more related the content’s keywords are to the content of the homepage, the higher its popularity rank becomes. Linking without any similarity in content signals spam. And this is negative to both the link and the main page because being linked to a spam also makes the main page as a potential spam. Both may be banned by the search engines if proven to be spam.

Links also have some sort of expiration date. This is why link-building should be performed regularly. Old links may be covered up by newer contents so they should be refreshed. Being refreshed also signals the search engines that the link is relevant to many because it is repeatedly viewed, shared or followed.

Lastly, the dramatic rise of social media networks also affects link-building. Many people nowadays share contents which they find worth-sharing to their networks. This is one technique that advertising companies use, which is the use of social media to disseminate information about their products and services. Although sharing in these platforms is free, the shares are also significant because they reach a wide audience. It is not yet clear how the popularity of content shared in social media is scored by search engines but indeed, these shares still improve the ranks of linked contents.

4 Common Traits of High Powered SEO Firms You Should Look For

Looking for a quality SEO firm is a complicated endeavor online. You could spend hours on end sifting through the search results, sponsored links, and so much more. It’s a complicated endeavor that you will not be able to manage without a little bit of help. There are some common traits that you will find shared throughout the industry. The best companies in the world are doing certain things to make sure that they stand out to consumers that are looking at attracting a lot more business online. You may find yourself dealing with a complicated task of hiring one of the many firms online right now, but don’t panic. The following traits will help you narrow down your search and get only one of the top firms to do the work you need to get moving forward with optimization and internet marketing alike.

4 Traits to Look For When Hiring

Proof of Results

seoWhether you need lead generation, traffic, or subscribers to your page, you will find that some companies can deliver and some can’t. If you want to ensure that they are going to help you, ask for a proven track record of success. If they are a startup, you may be wary as to whether or not they are going to be able to deliver on the promise of high rankings. Always look for a portfolio, client list, or any guarantee that they can get the job done to ensure you have peace of mind. Without a little peace, you could end up frantically trying to figure out whether or not you’re going to get any semblance of ROI.

Awards and Recognition

For those that are looking past just hiring any old company, you’ll want to look for awards and recognitions. The top SEO firms in the country have been recognized for their success in marketing. They will have awards, authorization, and recognitions from several places. For instance, you may find a company that has been authorized as a reseller for such ad services as Google and Bing. You may also see that certain companies are award winners in their field, and they proudly talk about that. If the company you’re chasing doesn’t have any sort of credentials, then you’re going to miss out.

Knowledgeable Staff

One of the most important aspects of any firm you contact is in regards to their staff. If the company you’re courting doesn’t know what they are talking about, you will definitely know it within the first few minutes of talking to them. Often times a company will have a “sales” team, and they will be smooth talkers. Ask some serious questions, and try to shake things up. Do not just let them run over you with their sales pitch or information that sounds sketchy at best. Ask questions and pay attention to how they deliver the answers. If they aren’t knowledgeable, walk away.

Customer Service

When you have a question, problem, or you’re not sure whether or not any SEO firm you’ve used in the past were doing things correctly, can you call someone? When you call their offices, does someone actually pick up? Think about this before you spend money on any firm, because you may never know what questions and problems may arise as you are working towards dominating your niche and industry. If you find yourself without an answered phone call or constantly getting voicemail, then don’t use them for the long term. Good customer service is paramount when dealing with any sort of Technology Company, remember that. In the end, it’s important to look at the aforementioned traits to help narrow down your search for internet marketing services. Whether you strictly want SEO or you want something more complex, take your time and find the right fit for your business.